Content Marketing for RAD Group

RAD Group are an expanding group of IT companies based across the UK. To help continue their growth and enhance their online marketing, they initially approached me to write their website content before also requesting that I manage their content marketing going forward.

After setting out a content marketing plan and creating a content style guide to ensure quality and consistency, I create monthly articles for the business that are promoted across social media and through email marketing campaigns using HubSpot.

I also create and distribute a monthly client email that receives open and click-through rates above average for the client’s industry.

In addition, we are currently in the process of expanding the project to include a Pay Per Click campaign that directs interested parties to custom-built landing pages in HubSpot where they can download whitepapers, guides, and other documents that I have created for the business throughout 2022 and 2023.

I also assist the RAD Group with managing their HubSpot contacts, ensuring they are up-to-date, suitable for the various email marketing campaigns, and in keeping with GDPR standards.