A selection of recent articles I have published across various platforms and websites:
Why accessible websites rank higher
When you make your website more accessible, you make it easier to use and increase the readability of your content. These are both traits that search engines like Google like – and reward with higher rankings!
Solve big business problems in five days using Design Sprints
Most business owners and managers know what their biggest problems are. But if you ask around you will find that others have their own interpretation and understanding of those problems. And without shared understanding, it’s difficult to reach an effective solution.
That’s where a Design Sprint can help.
How great website design benefits your business
Great design is more than just aesthetics. First impressions are very important but great website design also means creating something that is usable and readable for everyone, appealing, appropriate, accurate, and aligned with your values and strategies.
Performing an accessibility self-audit
A step-by-step guide to help you perform a basic accessibility self-audit. It will help you assess your website so you can find accessibility problems and fix them so your website meets the UK’s public sector accessibility regulations.
Accessibility audits to support digital inclusivity
One of the most important things we do here in Web Services is to work with other teams across the University of Dundee to ensure their websites and systems are fully accessible. We do this using our accessibility audit process.
A guide to writing your marketing content and where to start
When the time comes to invest in a new website, brochure or other marketing collateral, an essential but often dreaded first step is to write your content. Our step-by-step process will help you get started – and finished!
How SEO is changing in 2021 and what it means for your business
One of the biggest search-related announcements Google have made in recent years is about SEO changes. Announced in 2020, they call it the Page Experience Update. This states that User Experience (UX) will become an SEO ranking signal.