Website design and build for heating services business, 21st Century Heating.
Background
21st Century Heating provide electric heating products and services to businesses across Scotland. They required a new website to help customers understand and explore their product catalogue while also generating new leads for their sales team.
Goals
- Deliver a high-performance, conversion-focused website that loaded fast and funnelled visitors to lead generation forms
- Build new features to increase engagement like the heating design enquiry form, build a quote system and wattage calculator
- Optimise the content for readability and SEO
- Market the website online and offline to increase visitors and leads
- Run advertising campaigns across the Google Ads network and social media
- Create a content marketing strategy and deliver regular content to build awareness and help sell products
Results
The new website for 21st Century Heating generates over three times as many leads for the business as their previous website and is consistently ranks higher than much larger competitors for high difficulty keywords.
Visitors benefit from higher-than-average loading times, a high level of usability, large product photos, clear and understandable product information, and useful guides on electric heating.
