Carers Week campaign for Carers of Dundee

Website, printed collateral, and advertising materials for Carers Week event for Dundee Carers Centre.

Background

Carers Week is an annual campaign ran by Carers of Dundee to raise awareness of caring, highlight the challenges unpaid carers face, and recognise the contribution they make to families and communities throughout the UK.

The organisation required a highly visible and engaging campaign to raise awareness in the build up to Carers Week and to have a big impact during the event.

Goals

• Raise awareness of the event through social media and outdoor advertising
• Make people stop and think about the challenges that unpaid carers face
• Deliver on-brand assets that encourage people to attend Carers Week, including:
  • Billboard poster
  • Postcard
  • Poster
  • Social media advertisements
  • Website design

Results

The campaign played a significant role in the success of the event, which saw more footfall and online engagement than any other year, including a 28% increase in website traffic.